ARROJO
REBRAND
ARROJO Academy + ARROJO STUDIO
New York City, New York
Project Manager
July - August 2023
As project manager, I led the internal and external rebrand of ARROJO Academy (cosmetology, barbering, esthetics) and ARROJO STUDIO (hair salon). My responsibilities included:
Budget planning and management
Developing digital mockups for rebranding
Coordinating with third-party clients (design, printing, installation)
Conducting meetings to finalize mockups and pricing
Scheduling and overseeing installations
Managing payments and invoices
Presenting the final rebrand to Wella, ARROJO’s global sponsor
SALON GALLERY WALL
In collaboration with the Creative Director of ARROJO Academy, I transformed a blank wall in ARROJO STUDIO into a photo gallery. This two-week project included:
Discussing objectives with the Creative Director
Selecting images and creating digital mockups
Finalizing selections and layout with the Creative Director
Coordinating with a third-party printing/framing company
Managing the budget and payment process
Ensuring order accuracy
Assisting with image placement on the wall
